Categories: Exhibitions, News
The 2014 Milan International Furniture Exhibition closed on Sunday April 13. Show attendance was up nearly 10% over last year. With 357’212 visitors counted at the Rho fairgrounds and 360’000 people estimated attending the hundreds of offsite exhibits and events in the city of Milan, it has proven to be the largest, liveliest and most successful show of its kind in the world. Visitors came from 160 countries to see new products presented by some 2’400 exhibitors.
Thousands of buyers from around the planet signed off purchase orders that produced a gross 20% increase in sales volume compared to last year. In the context of the European economy, which is still not doing much better than before the current crisis, this is a most encouraging result. “The market is big and growing for those who have a strong brand” said Mr. Claudio Luti, the owner of Kartell and President of Cosmit Spa, the company that organizes the Milan Exhibition.
Minotti’s products always prove to be very appealing to visitors at the Milan fair. The 2014 collection, directed by Rodolfo Dordoni, again expressed the company’s mastery of design and its manufacturing prowess. The keen interest shown by the public confirms that Minotti is well tuned to the market’s demands.
“It seems there are no boundaries to the development of Minotti’s business right now” commented Mr. Antonio Marelli, the Minotti Resident Area Manager for Asia.
The Salone, as the Milan Furniture Exhibition is also called, always spills over from the Rho fairgrounds into hundreds of offsite locations and events in Milan. This is the territory of experimental, provocative and avant-garde design. There is a lot of trail blazing, a lot of things that are new and novel to us in the offsite districts of Brera, Porta Venezia, Via Tortona and Via Forcella. This is where Milan has created spaces for the creative people who are out to do something different, to break the mould and inject a new artistic breath into the world. Italian design maven Rossana Orlandi is a long-standing and faithful protagonist of Milan’s offsite world. She is appreciated as a torch-bearer and prime mover. She is also sought out for her ability to spot new creative talent. Crowds of connoisseurs flocked to her renowned exhibition space, the Spazio Rossana Orlandi in Milan’s Magenta district, where this year new works by designers Scholten & Baijings, Aldo Bakker, Bojka and Luca Nichetto were presented.