Minotti, together with its long-standing business partner in Japan, Mr Tadao Sukeno, last week opened the doors of its new flagship showroom located in Tokyo’s historical design district of Aoyama. The characterful and elegant exhibition space, covering an area of 450m2 over two floors, is the third Minotti/Sukeno showroom in Tokyo.
It is now 15 years that Minotti collaborates admirably with Mr Tadao Sukeno, with his distinguished family and with his highly professional staff. As we expect to observe sales edging up with the new showroom configuration, we should also see revenue in Japan improve.
The 2017 preview collection has just recently been unveiled in Tokyo and this was reason enough to celebrate. Invitations were duly sent out. 400 guests came.
On two consecutive evenings last week, the new Aoyama showroom morphed into a perfect party venue. Invited guests, mainly clients, architects, designers, interior decorators, project managers and members of the Tokyo press, flocked to the new Minotti/Sukeno site, where they could join Mr Roberto Minotti and Mr Renato Minotti, the Managing Directors of the eponymous company, as well as some of the younger generation of Executives: Ms Susanna Minotti and Mr Alessandro Minotti. Also present were Mr Antonio Marelli, the Minotti Resident Area Manager for Asia and Mr Luca Molinari of the Minotti Design Studio, who brilliantly planned and supervised the development of the new Minotti/Sukeno showroom in Aoyama.
While at the Aoyama party, Mr Antonio Marelli said: “Without some real fun now and then, horizons shrink and ambition dwindles. That is why we are here on this occasion: to celebrate the zest, enthusiasm and creativity which are our hallmark and which keep us up front”.